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Contributors

Dr. Scott Rigby:
Dr. Scott Rigby is an an author and a behavioral scientist. In addition to being the co-creator of motivationWorks, he is also founder/CEO of Immersyve Inc., a company applying behavioral science to organizations, products, and services. After earning his Ph. D. as a research psychologist in motivation, Scott spent eight years building Internet games and interactive content for Sony, Time Warner, and Viacom as well as game tie-ins for major feature films such as AI:Artificial Intelligence, Red Planet, and Frequency before founding Immersyve in 2003. To improve player retention” Rigby notes that “developers must understand player motivation and engagement at a higher resolution, both conceptually and in the data they collect to improve design and innovate great player experiences. The distinction between “intrinsic” vs. “extrinsic” motivation is increasingly a focus of conversation and strategy..and understand[ing] the building blocks of motivation in a way that is clear, accurate, and practically useful [is the key to] building great game experiences.”

Dr. Matthew Barr:
Dr Matthew Barr is a lecturer at the University of Glasgow, where he previously convened the University’s first game studies course and was the founding editor of the international student game studies journal. Barr’s research, which has attracted significant media attention, examines how video games may be used to develop skills and competencies such as critical thinking, adaptability, and communication skill. This work received the Association for Learning Technology’s inaugural Research Project of the Year award in 2018 and forms the basis of his book, Graduate Skills and Game-Based Learning, published with Palgrave in 2019. Barr currently serves as Vice Chair of British DiGRA (the Digital Games Research Association) and as a Director and Trustee for the Scottish Game Developers Association. He also sits on the BAFTA Scotland Committee, where he serves as the current Games Jury Chair.

Liselotte Lyngsø:
Liselotte Lyngsø is Managing Partner of the innovation and futurist company Future Navigator. Prior to that, she was Director at Fahrenheit 212, an ideas company owned by Saatchi. For 8 years she worked as Director of Research at the Copenhagen Institute for Future Studies. Since 2002, she has been a member of the Foresight editorial board in the EU (predicting Brexit back in 1996!) and she is a founding member of the Global Future Forum. Liselotte works extensively with scenarios for the future, innovation, technologies and megatrends that have consequences for the way we think, work, feel and consume. She is in great demand as keynote speaker, futurist coach, as well as consulting for global organizations like OSM, IKEA, Radius Travel, Versa Agency, Travelpool Europe, Ramboll, and Novo nordisk.

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Managing Partner

Liselotte Lyngsø is Managing Partner of the innovation and futurist company Future Navigator. Prior to that, she was Director at Fahrenheit 212, an ideas company owned by Saatchi. For 8 years she worked as Director of Research at the Copenhagen Institute for Future Studies. Since 2002, she has been a member of the Foresight editorial board in the EU (predicting Brexit back in 1996!) and she is a founding member of the Global Future Forum. Liselotte works extensively with scenarios for the future, innovation, technologies and megatrends that have consequences for the way we think, work, feel and consume. She is in great demand as keynote speaker, futurist coach, as well as consulting for global organizations like OSM, IKEA, Radius Travel, Versa Agency, Travelpool Europe, Ramboll, and Novo nordisk.